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What Is Lego?

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What Is LEGO? by Jim O'Connor presents a captivating journey through the history, innovation, and global impact of one of the most iconic toy brands in the world. Beginning with the origins of LEGO in Denmark, the book introduces readers to the humble beginnings of a small toy-making company founded by Ole Kirk Christiansen, who shifted from wooden toys to plastic building bricks. The book explores how LEGO bricks were developed, how they’re manufactured with precision, and how the company steadily grew into a global phenomenon. Readers gain insight into how LEGO sets are designed, how leadership changes shaped the company’s direction, and how LEGO has expanded beyond toys into movies, video games, theme parks, and educational tools. Rich with historical context, industrial insight, and cultural relevance, this book not only entertains young readers but also educates them about creativity, perseverance, and the power of imaginative play.

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Availability

Detail Information

Series Title

Reading Corner : WHO HQ

Call Number

688.7 OCO w

Publisher

New York : Penguin Random House., 2020

Collation

108 hlm.: ilus.; 14 x 19 cm

Language

English

ISBN/ISSN

978-0-593-09294-1

Classification

688.7

Content Type

text

Media Type

-

Carrier Type

-

Edition

1

Subject(s)

LEGO
Toy Industry
Innovation
Creativity
Manufacturing

Specific Detail Info

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Statement of Responsibility

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